BWT and Alpine extend their dynamic part­ner­ship with the Alpine Academy into the fast lane of 2024

23.April 2024, 10:02 News, , Sport
Alpine Team
Alpine Team
  • BWT and Alpine expand their part­ner­ship to take the Alpine Academy to the next level in 2024.
  • Alpine Academy shines in shaping talents in junior racing series, including FIA Formula 2, FIA Formula 3, and F1 Academy.
  • Emphasis on advancing BWT’s sustain­ability mission for the next gener­a­tion, both on and off the track.
  • Iconic pink branding, symbol­izing the vision to "Change the World - sip by sip", promi­nently featured on Alpine Academy assets including race cars and driver over­alls.
  • Inte­gra­tion of state-​of-the-art BWT tech­nolo­gies to promote sustain­able water use.
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The Alpine Academy was not just a pit stop for BWT when it first announced its involve­ment in 2023. This part­ner­ship is dedi­cated to nurture and accel­erate the careers of emerging talents and is making waves in several junior racing series. Six cars will proudly display the BWT Alpine branding in FIA Formula 2 (F2), FIA Formula 3 (F3), Formula 4 (F4) and F1 Academy with a purpose beyond merely crossing the finish line. It has always been about making a splash, both on and off the track.

BWT and Alpine are not just part­ners; we are a dynamic force – a united team driven by a common pursuit of excel­lence. The shared journey goes beyond the norm, they are pushing the bound­aries and guiding the Alpine Academy into the next thrilling chapter of racing adven­ture.

David Gendry, VP, Chief Commer­cial Officer BWT Alpine F1 Team & Commu­ni­ca­tions Alpine Brand: “We are excited to announce the ongoing expan­sion of our fantastic part­ner­ship with BWT into the Alpine Academy throughout 2024. Thanks to BWT’s hydra­tion exper­tise, our young drivers are not just staying focused – they are making a state­ment. We look forward as they proudly repre­sent the colours of Alpine and BWT, commanding atten­tion across six cars in the F2, F3, F4 and F1 Academy junior racing series. The journey is taking on new dimen­sions, and we cannot wait for what lies ahead.”

The impact goes beyond presenting PINK as an atti­tude to a global audi­ence. BWT pursues one big goal, to revo­lu­tionize access to water through patented tech­nolo­gies that miner­alize local water and enrich it with valu­able minerals such as magne­sium, zinc, and sili­cate. Aligned with the mission - For You and Planet Blue - people can enjoy the best miner­al­ized water directly from the tap, the table water filter, or the water dispenser. Without the need to use single-​use plastic bottles, which generate CO2 emis­sions and plastic waste.

However, as BWT and Alpine fuel the dreams of aspiring drivers, the pink vibes make a bold state­ment. It's a symbol of the vision to "Change the World - sip by sip". Embodying an unwa­vering commit­ment to posi­tive change, the young drivers echo the spirit of the Alpine Academy.

Anna Grubeck, Head of Sport Spon­soring, BWT Holding: "We are thrilled to elevate the Alpine Academy to new heights in 2024. Expanding our part­ner­ship shows our commit­ment to make a big impact, espe­cially in helping young talents to grow and spreading our Vision to "Change the World, Sip by Sip" by avoiding single use plastic and glass bottles and make our planet every day a little bit better. We are also excited to provide the teams with our Best Water tech­nolo­gies so they can perform at their best both on and off the track through our miner­al­ized water. It’s an exciting journey of growth and success ahead."

The drivers of the Alpine Academy will expe­ri­ence first-​hand the bene­fits of BWT’s best miner­al­ized water, providing support for both their phys­ical health and mental well­being. All in all, it's a decla­ra­tion of a shared commit­ment to excel­lence and growth.

Alpine Team
Alpine team
Alpine team
© Alpine Academy
Alpine team
Alpine team
© Alpine Academy
Female driver
Female driver
© Alpine Academy

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