BWT Sport Sponsor of the year 2022

The versatile activities as a sports sponsor beyond Formula 1 were presented in a short video during the award ceremony. The spot perfectly links the commitment to the BWT mission "Change the World - sip by sip". Spreading this mission and finding supporters worldwide is one of the most important reasons for BWT to be active in the sports sector. After all, sporting events and athletes are perfect for spreading the message of sustainable drinking to the world.

Why can hard water be prob­lem­atic?

Hard water favours dry skin and neuro­der­matitis. The more calcareous the water, the harder it is. As such limescale is not only deposited on fittings and shower walls, but also on the skin, which can make it feel dry and flaky.

Once the skin is dry, it cracks easily. Fine parti­cles of dirt can pene­trate the skin through the cracks. At the same time, the limescale on the skin ensures that care prod­ucts can no longer pene­trate the skin layers. The result: more care is required to soothe the irri­tated skin.

Skin diseases are also favoured by hard water. A study by King's College London² showed that atopic dermatitis occurs in young chil­dren espe­cially in areas with high water hard­ness. Other studies also show that eczema and neuro­der­matitis are asso­ci­ated with hard water. A study by Sheffield Univer­sity³ in England indi­cates that hard water can destroy the protec­tive skin barrier, aggra­vate existing eczema and promote the devel­op­ment of eczema in healthy people.

Hair also suffers from calcareous water. Hard water can cause limescale insol­uble salts to remain on the hair⁴ which as a result, makes your hair feel dry, makes it harder to comb through after washing, arti­fi­cial hair colours fade faster and your hair overall loses its shine.

Those who live in soft water regions consider them­selves lucky. Over 60% of the UK live with varying degrees of hard water, but there is still a surprising number of us who are not aware of the differ­ences between hard and soft water and the impact they can have on our daily lives.

 

Luxury Water soft­eners soften hard water

BWT Luxury Water Soft­eners remove up to 60 kilo­grams of limescale per year in an average single-​family home. You can see and feel the differ­ence! The water that has flowed through the Luxury Water system leaves fewer traces of limescale and is gentler on skin and hair. A water soft­ener works by passing hard water through a cylinder containing ion exchange resin. The resin consists of tiny beads that attract and retain the hard­ness minerals, allowing the now soft­ened water into your house­hold water supply. Peri­od­i­cally, these resin beads are auto­mat­i­cally cleaned and regen­er­ated by rinsing with a small amount of brine (a salt solu­tion). All this takes place auto­mat­i­cally, all that remains for you to do is occa­sion­ally top up with salt. Please, see the video below for more infor­ma­tion: