BWT Alpine F1 TEAM:
PINK REVS UP IN 2024

Demons­tra­ting our unwa­vering commit­ment to sustai­na­bi­lity and inno­va­tion, vibrant PINK is gearing up again in 2024. Toge­ther with the BWT Alpine F1 Team we are leaving our mark not only on the tracks but in every stra­tegic decision we make.

The recent Car Launch Event in London was a spec­ta­cular show­case, unvei­ling the brand-​new BWT Alpine A524 Formula 1 race cars. This presen­ta­tion show­cased a capti­va­ting fusion of Alpine blue, bold BWT logos, and our signa­ture color PINK, giving our racing cars a distinc­tive character. What’s even more thril­ling is that in 8 selected races of the 2024 Formula 1 season, both of our drivers will hit the tracks in PINK-​liveried cars. This embo­dies BWT’s vision to “Change the World – sip by sip” and goes beyond, illus­tra­ting how inno­va­tion can drive posi­tive change, both on and off the track. Because PINK is more than a color. PINK is an atti­tude.

“I think it defi­ni­tely brought light to the mission and obviously the car is seen around the world, the pink is very attrac­tive to the eye and ever­y­body is trying to learn more about this part­ner­ship and under­stand exactly what we are after. So, I think it is a posi­tive change intern­ally inside the whole team, but also with the message that we share at all the races around the world we go to,“ says Pierre Gasly.

BWT has been provi­ding inva­lu­able support in the world of sports. We have installed water bars in the paddocks, offe­ring the entire BWT Alpine F1 team, along with its drivers Pierre Gasyl and Esteban Ocon, the best BWT mine­ra­lized water. Utili­zing globally patented tech­no­lo­gies that mine­ra­lize local water and enrich it with valu­able mine­rals and trace elements such as magne­sium, zinc, and sili­cate, BWT ensures the highest quality of water. This not only elimi­nates the need for single-​use plastic or glass bottles but also reduces both CO2 emis­sions and plastic waste. By doing so, BWT is making a splash, guaran­te­eing that ever­yone can enjoy the bene­fits of the PINK life­style.

“Anyone that comes by our hospi­ta­lity or our team can see the small actions with great impact we're doing and by redu­cing our plastic usage and it goes to our fans follo­wing us around the world through social media, through talks that we have like today and more events that we are doing at some race­tracks as well,” says Esteban Ocon.

Once again, BWT posi­tions our planet's valu­able resource – WATER – in pole posi­tion and remains stead­fast in its commit­ment to the fight for change.